Medicines and Healthcare products
Regulatory AgencyMarket Towers
1 Nine Elms Lane, London SW8 5NQMr Charles Medawar
Social Audit Ltd
P.O. Box 111
London NW1 8XGGeneral enquiries
Telephone 020 7273 0000 Fax 020 7273 0353
E-mail [email protected]
www.mhra.gov.ukDirect line: 020 7084 3523
Direct fax: 020 7084 2293Email: [email protected]
Date: 27 May 2005
Dear Mr Medawar, Re: Promotion of Efexor (venlafaxine) by Wyeth
Thank you for your letter dated 17 April 2005 concerning the current advertising for Efexor (venlafaxine) by Wyeth.
We have been in correspondence with the advertiser and I am writing to advise you of progress in the investigation to date. Upon receipt of your letter, the Advertising Unit undertook a preliminary investigation of the issues raised and wrote to Wyeth setting out our views. We also requested that use of the advert be immediately suspended pending the outcome of our investigations. Wyeth agreed to this. Wyeth attended the MHRA to discuss further action and our investigation is ongoing.
May I take this opportunity to reassure you that the Agency takes very seriously any complaint made to it and hope you will accept this interim response in that spirit. We will provide you a full response as soon as possible.
Yours sincerely,
Bronwen Forsyth
Scientific Assessor. Advertising
Post-Licensing Division
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